Author: Sarah Keil

    Sarah Keil is founder and CEO of Incwell Co, a Certified Public Accountant, and is currently pursuing her MBA & PMP certification. She enjoys having letters after her name and liberating ideas. "Your mind is for having thoughts, not holding them." (David Allen)

That good good customer service

I said it at least half a dozen times in my last job interview. At some point I let myself lose count and just accept how much I love the phrase “value proposition.” I was being asked how I planned to enforce a set of policies I’d be developing in the prospective role, when I had no authority over the people expected to follow them. It was a question intended as much as a critical thinking exercise as a sincere inquiry—how do you get people to follow, engage with, or buy from you, when ultimately they don’t have to?

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Quit gaslighting yourself

In the 1944 film Gaslight, Charlie Boyer’s character tries to convince his wife, played by Ingrid Bergman, that she is going insane. He manufactures circumstances that challenge what Bergman knows to be true, such as whether the eponymous gaslights in the house are flickering. In modern usage, “gaslighting” usually refers to a form of abuse: one person in a relationship subtly influencing the other to doubt their own reality. It’s a power thing. It is not lit.

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